Ballys Las VegasCaesars Entertainment will renovate and rename the South Tower of Bally’s Las Vegas.

Caesars will call it the Jubilee Tower, after the hotel’s long-running burlesque show "Jubilee!" The tower will have 756 updated rooms, including 121 suites.

The 2,814-room Bally’s Las Vegas was built in 1973.

Caesars is investing heavily in its Las Vegas Strip properties.

The company’s $550 million retail and entertainment project, The Linq, will open its first phase later this year. The Linq will include more than 200,000 square feet of retail, entertainment and restaurant space as well as the world’s tallest observation wheel.

Caesars will also open a hotel under the Gansevoort boutique brand next year. The hotel is a redo of Bill’s Gamblin’ Hall, which closed in February.

Follow Danny King on Twitter @dktravelweekly.

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