2021 sales: $700 million
Previous ranking: 18 (as ICE)
Employees: 2,000
15147 N. Scottsdale Road, Suite 210
Scottsdale, AZ 85254
Phone: (866) 871-9336
Website Executives
CEO: Mike Nelson
CFO: Steve Barnhart
CHIEF COMMERCIAL OFFICER: Ross Crowder
CHIEF EXPERIENCE OFFICER: Travis Markel
CHIEF MARKETING OFFICER: Jeff Zotara
CHIEF PRODUCT OFFICER: Alan Josephs
CHIEF TECHNOLOGY OFFICER: Firasat Hussein
CHIEF PEOPLE & DIVERSITY OFFICER: Jennifer Strauel
Company facts
* Privately owned company providing a tech platform for loyalty/rewards programs.
* Offers travel booking, call center and marketing services.
* Operates from 10 offices worldwide.
* Parent company is Panda Midco.
2021 developments
* Expanded online and offline servicing capabilities. Made advancements in the online user experience, especially around points-redemption technology and merchandising.
* Added breadth and depth to travel loyalty product lines, including a more robust content-management system.
* Launched a lead-management tool that enables increased call center productivity levels.
* Investments in data segmentation and marketing automation helped launch a product-personalization program, delivering relevant content to consumers based on their online and offline behavior and transactional activity.
* Hired more than 1,000 team members throughout 2021.
Looking ahead
* Had a record-setting first quarter in 2022, adding new clients every week to its platforms and increasing product engagement and sales across all areas of the business.
* Confident the upward trend will continue for the remainder of the year, with cruise bookings leading the way.