27 | Travel Edge

T0627TRAVELEDGE_C_350 [Credit: Travel Edge]
2021 sales: $292 million
Previous ranking: 20
Employees: 450

2 Queen St. E., Suite 2000
Toronto, Ontario, M5C 3G7, Canada
Phone: (647) 943-8998
Website

Executives

SVP: Nadiya Makarenko
VP, OPERATIONS: Mark Stubbert
VP, ADVISOR SERVICES: Michelle Leal
SVP, MARKETING: Shahla Lalani
EVP: Gavin Miller
SVP, SUPPLIER RELATIONS: Jennifer Dzialo
DIRECTOR, LEARNING AND DEVELOPMENT: Jenn Kotacka
VP, BRAND & CREATIVE STRATEGY: Scott McKay

Company facts

* A retailer as well as a host agency for advisors and affiliates.

* Works with 600 independent contractors.

* Advisors use Travel Edge's technology to bundle air, hotel, cruise, car rental and tours into one itinerary.

* Sales split: 95% leisure, 3% business, 2% other.

* Majority-owned by Jeff Willner.

2021 developments

* Introduced limited-time signing bonus for luxury travel advisors.

* Launched a consumer advertising campaign that included a TV commercial.

* Right-sized office locations and restructured to better support advisors.

* Created and developed a quarterly digital luxury travel conference called Limitless.

* Invested in travel community by creating an internal Preferred Partner program.

* Did a marketing and brand refresh, with customizable material for advisors.

* Upgraded parts of ADX platform.

* Development and creation of a new education system for advisors.

Looking ahead

* Leisure travel has rebounded in a meaningful way.

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