2021 sales: $1 billion
Previous ranking: 16
Employees: 1,030
100 Fordham Road, Building C
Wilmington, MA 01887
Phone: (617) 424-7990
Website Executives
CO-CHAIRMAN/CEO: Brad Tolkin
CO-CHAIRMAN/CEO: Jeff Tolkin
CFO: Don Graff
COO, OWNED BRANDS: Debbie Fiorino
SVP, PRODUCT & OPERATIONS: David Crooks
SVP, TECHNOLOGY: Jamie Cash
SVP, PARTNER BRANDS: Jennifer Gasser
SVP, CUSTOMER CARE & HUMAN RESOURCES: Loren Kennedy
SVP/GM, DREAM VACATIONS, CRUISEONE: Drew Daly
SVP MARKETING, HOUSE BRANDS: Rosemarie Reed
Company facts
* Majority-owned by Brad and Jeff Tolkin.
* Portfolio of nearly 40 brands that sell cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services.
* Private-label partnerships with U.S. airlines, hotel brands and corporations.
* Owns travel agency franchise Dream Vacations/CruiseOne, cruise review site Cruiseline.com and cruise app Shipmate.
* Works with 3,500 independent contractors.
2021 developments
* Ended its Cruises Inc. hosting business and focused on creating opportunities for independent contractors in its franchise division.
* Rebuilt its workforce to prepare for pent-up travel demand.
* Increased virtual engagement with franchisees. In its villas division, webinars have become a staple in educating travel agents.
* Launched marketing programs to support Dream Vacations and CruiseOne franchisees, such as automatic posting on social media, professionally produced videos and a third-party email program with customizable and personalized templates that agents can send on demand.
* Made associate websites available to independent contractors. These websites are almost identical to the franchise owner's site, enabling ICs to more effectively market to their customers.
* Launched a cruise-credit tracker on its Shipmate app.
* With cruise lines in the early stages of restarting operations, Villas of Distinction continued to expand its domestic portfolio.
Looking ahead
* Land bookings are hitting record levels and showing no signs of slowing.
* The Villas of Distinction brand is having a record year after a record 2021.
* Optimistic about cruising in 2022.
* Dream Vacations and CruiseOne are well positioned for a strong 2022, transitioning hundreds of former Cruises Inc. travel advisors to become an associate of a franchise or a franchise owner.